URBAN SIGNALING
DATASHEET
Status: Academic Work - Graduate
Format: Project - Printed
Author: Priscila Machado Meireles
#designgraphic #signage #wayfinding #map #roadmap #visual #heritagehistory #center #Jundiaí
A visual and historical roadmap: signage project for the central area of Jundiaí
It is, in addition to an academic work, an invitation to walk, stroll and get to know a little history of the municipality of Jundiaí, located in the interior of the state of São Paulo. Through an urban signage project, it proposes to unveil and disseminate part of the city's history, from just over four centuries, between the daily paths and paths, visually mapping properties of historical and architectural relevance in the central region.
Through graphic elements distributed along a route, it establishes new forms of perception, exploration and visual experimentation of the urban public space, aiming to strengthen the relationship between the collective memory and the municipal historical heritage, as a readable and accessible set to the population.
The route, aimed mainly at young students, through a walking route with historical architectural value, allows, above all, a new way of looking at and getting to know the city.